Echobot and Leadfeeder to merge

Avance advises Leadfeeder and its shareholders in a transaction where Echobot, a leading provider of European sales intelligence, and Leadfeeder, a best-in-class web visitor intelligence platform, agreed to merge, creating a ground-breaking AI-powered sales intelligence and go-to-market platform. Great Hill Partners, a growth equity firm that invests in high-growth, disruptive companies, has invested EUR 180 million to support the merger and help the newly formed company drive continued product innovation, scale go-to-market capabilities, and accelerate growth. Great Hill also committed an additional EUR 50 million for the combined company to pursue strategic acquisitions.