Avance advises Intera Partners in the establishment of Better Burger Society, a company targeting a leading position in the growing premium burger market in Europe, together with NoHo Partners. As part of the transaction, NoHo Partners will transfer its holdings of Friends & Brgrs shares to the newly established entity. Concurrently, Intera will inject new capital into the company, facilitating the acquisition of a controlling interest in Holy Cow!, a distinguished Swiss-based company specializing in premium hamburgers.
Friends & Brgrs and Holy Cow! will continue to operate with their existing strong local brands and the operational management of both companies will continue in their current roles and all owners involved in the day-to-day operations of the companies will continue as shareholders of the new company.